Tonfo Ceramics Group: Live broadcast economy stimulates new vitality of the industry
Recently, the 8.8 mega - promotion on major e - commerce platforms has made Tonfo Ceramics Group's live - streaming room extremely busy. In the company's Douyin live - streaming room, e - commerce hosts introduce products professionally and enthusiastically in front of their phones, creating a lively atmosphere just like the high outdoor temperature.
The live - streaming business head of Tonfo Ceramics Group, Chen Yi, said, "During the 8.8 promotion, each of our live - streaming rooms gets hundreds to thousands of orders daily. Logistics vehicles transport our products across the country every day." Tonfo Ceramics Group, established in May 2021, is a comprehensive ceramics group.It integrates multiple independently - owned brands like Bei Han Mei and Yan Yi, and has built a ceramics supply chain system. The group is involved in R&D, design, production, processing, and sells products both online through all - channel e - commerce and offline. Its products mainly include modern fashion home ceramics, daily tea sets, water sets, wine vessels, tableware, and innovative ceramic temperature - regulation technology. With an online - offline combined sales model, it covers the whole nation.
Chen Yi also mentioned that the company started planning live - streaming setup in 2019. The live - streaming team has grown from 2 to 25 people. Currently, it has 5 accounts on 3 e - commerce platforms. The highest single - live - stream sales reached 350,000 yuan, with an average of about 100,000 yuan per live - stream. Last year, live - streaming business sales were over 40 million yuan, accounting for around 20% of the company's total sales.
It's expected to rise to 30% - 40% this year. The rapid development of live - streaming and other "new business form" has effectively empowered the real economy and injected strong momentum into the company's development. It's reported that the Tonfo Ceramics Group's Comprehensive Ceramics Industrial Park in Gaoxin District has completed the main building's封顶. It is expected to be officially put into production in the second half of 2023 and achieve full production within five years.
