Tonfo Ceramics Group Shen Feng: I am here to develop the market, not to seize the market!Shen Feng, Chairman of Tonfo Ceramics Group, has stepped out from behind the scenes to the front stage, sharing ceramic knowledge and corporate philosophy through short videos on Douyin, helping the industrialization development of Jingdezhen ceramics.
Shen Feng has been in contact with ceramics since 2000. After learning, sales, e-commerce trade, factory production, original design and other stages, he has accumulated rich ceramic knowledge and market experience. In 2024, he invested 320 million yuan to build a modern factory in the High-tech Zone to create a comprehensive ceramic supply chain enterprise with multiple independent brands.
Shen Feng believes that Jingdezhen ceramics should flourish, and in addition to artistic inheritance, they should also develop industrially. He created his personal IP through Douyin, shared ceramic knowledge and corporate dynamics, attracted young talents and partners, and brought unexpected gains.
In product design, Shen Feng focuses on innovation, builds an original designer team, launches a number of popular products, has more than 300 appearance patents, and focuses on providing emotional value in product design.
Shen Feng hopes to set an example, drive the development of enterprises, promote the industrialization of Jingdezhen ceramics, become a merchant trusted by consumers, effectively solve consumer problems, and indirectly drive the development of the industry.